ARTS MEETS SCIENCE
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But can you measure creativity?
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Staging the future: making allies out ...
3
Would you put it in your mouth?
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The accessible unknown..
Ûnderhouse
talk
Staging the future: making allies out of intelligent systems in live arts
Sol will share insights from her most recent work producing interdisciplinary projects which merge intelligent systems, movement sensors, and XR environments with circus and music live performance. She’ll explore how tools like AI and scientific logic can be integrated into artistic workflows—not to replace the creative spark, but to expand the language of embodiment, staging, and real-time interaction— and the opportunities this presents for both the creative and tech industries.
Speaker
Sol Jaureguibeitia
Sol Jaureguibeitia is a creative strategist and producer working at the intersection of technology, storytelling, and performance. Over a decade in strategic operations for brand development —from luxury fashion to tech startups— Sol collaborated with industry leaders like VTT, Google or Pinterest on innovation projects. She brings a systems-thinking approach to creative production that currently focuses on developing intelligent systems that merge AI, XR, and scientific research with movement-based and creative practices for applications in live performance, particularly music and circus arts.
Speaker
Sol Jaureguibeitia
Sol Jaureguibeitia is a creative strategist and producer working at the intersection of technology, storytelling, and performance. Over a decade in strategic operations for brand development —from luxury fashion to tech startups— Sol collaborated with industry leaders like VTT, Google or Pinterest on innovation projects. She brings a systems-thinking approach to creative production that currently focuses on developing intelligent systems that merge AI, XR, and scientific research with movement-based and creative practices for applications in live performance, particularly music and circus arts.
wise.design